|
Steven and Elizabeth leave their positions in account
management, marketing and design at Town & Country
Living in NYC to move to San Francisco, Steven becomes
Director of Marketing for Keeco and Elizabeth becomes
Director of Product Development for Riviera Van Beers.
Between them, they create and/or manage close to $500
million in new brands and programs at retailers such
as Wal-Mart, Target, Linens ‘n Things and Bed
Bath & Beyond. Sadly, their busy schedules only
allow them to see each other about four days a month!
Steven and Elizabeth create Thinc in an effort to spend
more time together while continuing to do the work that
they love.
Wal-Mart signs Thinc (a mere four days old!) to a contract
to relaunch a major portion of the Domestics Department.
Haywin Textiles and FUBU hire Thinc to launch the FUBU
Home Collection.
Thinc convinces Wal-Mart to launch the first ever year
round home program focused on the tween consumer.
Pillowtex hires Thinc to bring the Fieldcrest brand
to a new audience.
A Thinc consultancy project produces a program that
generates $400 million at retail, a 40% increase over
the replaced program.
Thinc outgrows its small design space and relocates
into a state-of-the-art design studio in Sausalito,
California.
Elizabeth becomes a guest lecturer to both graduate
and undergraduate students at Syracuse University.
The Wal-Mart contract is completed and Wal-Mart manufacturers
hire Thinc to continue developing existing programs
and bring innovation to the world’s largest retailer.
Target signs Thinc to a multi-year contract to create
new programs, brands and products across multiple product
classifications in soft home, hard home and sporting
goods.
Mervyn’s hires Thinc to create style guides in
multiple product classifications (including apparel);
for two major private brands – Sprockets and Pinkie’s
Place.
Edgar joins the Thinc Management team, moving Thinc
in to the furniture and home improvement classifications.
Thinc designed Joe Boxer product debuts at KMART
James is promoted to the Thinc Management team, ushering
in a new age of technology-aided project management
excellence.
Two major home textiles manufacturers, Gertmenian and
Louisville Bedding, hire Thinc to relaunch product division
efforts on a national level. Both manufacturers turn
over branding, positioning, marketing, merchandising
and product development to Thinc.
Linens ‘N Things hires Thinc to create the brand
identity, as well as the positioning and style guides,
for three major new brand initiatives — Hotel Living,
Remix and Lush.
Nate Berkus, acting on a recommendation from LNT, hires
Thinc to develop his product vision into style guides
and actual product design, as well as create the brand
identity and positioning for his brand launch.
Thinc develops brand development, brand extension and
co-branding strategy presentations for Sports Illustrated
and Brown Forman.
Thinc is retained by Shen Tai and Leisure Kingdom to
create new product launches in the categories of outdoor
furniture, inflatables and seasonal decoratives.
Thinc reaches a multi-year partnership agreement with
The Acme Group (Thailand) to become their design and
marketing team in the categories of indoor wooden furniture
and decorative accessories.
The Nate Berkus Line launches at Linens ‘N Things.
The 600 sku program exists as a store-within-a-store
concept in all locations.
Thinc reaches a brand and product development deal with
Food Network and Jane Pauley Show celebrity chef, Curtis
Aikens,
Thinc reaches a brand and product development deal with
Trading Spaces star and interior designer Laura Day.
Linens ‘n Things hires Thinc to create the brand
identities for three new proprietary brand launches
— Modern Accents, Signature Classics and Everyday
Basics.
Linens ‘n Things recommends Thinc to one of their
manufacturers. That manufacturer hires Thinc to create
the brand identity for a new product line introduction,
Interiors by Sunham.
Thinc relocates once again to an improved creative space
in the heart of San Francisco’s design community.
The Beanstalk Group, the World’s largest licensing
company partners with Thinc, strengthening the services
offered to their clients. Under this partnership agreement,
Thinc becomes an internal creative department for Beanstalk.
River West Brands LLC, a brand acquisition and redevelopment
company, partners with Thinc to relaunch several nationally
recognized brands.
Thinc becomes a principal and equity partner in Underalls
LLC, an intimate solutions apparel company.
Thinc’s furniture division completes an integration
agreement with The Acme Group (Thailand) and officially
becomes absorbed into The Acme Group USA, a division
of The Acme Group.
Thinc reaches a development agreement with Idea Nuova
to create products, programs and private label brands,
in the home category.
Thinc becomes a principal and equity partner in Avenue
Brands LLC, created to relaunch the Bonwit Teller brand.
Thinc reaches a development agreement with wrights
to create products, programs and private label brands
in the craft category.
Julia joins the management team adding tremendous experience
ad expertise to Thinc creative leadership group.
|
